Get to Know Princeton Insurance

Discover more about our identity, our values, and the dedicated team providing your coverage.

Our Story

How Princeton Insurance Got Its Start

Princeton Insurance was founded in 1994 with a belief that insurance should be straightforward, affordable, and personal. Starting as a small operation in Dallas, it quickly became a trusted resource for Texas families and businesses. Our mission has always been to prioritize people over policies and profits.


Over the past 32 years, we've weathered market shifts, economic downturns, and countless industry changes. Through it all, one thing has stayed the same: our commitment to helping clients find the right coverage without the runaround. We're not a call center or a faceless corporation. We're your neighbors, and we're here to help.


We partner with top-rated carriers to provide personal, commercial, and specialty insurance. Whether insuring your first car or a growing business, we maintain the same level of care in every conversation. That's the Princeton way.

Andrew Sabogal



CEO & Founder, Princeton Insurance

What We Stand For

Our values are more than mere words displayed on a wall; they steer every discussion, every suggestion, and every policy we assist you in creating.

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Honesty First

We tell you what you need to hear, not what's easiest to sell. Expect straight answers, clear explanations, and zero hidden agendas.

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Client-Centered Service

Your needs are our top priority. We listen before we recommend, and we're here when you need us most, especially at claim time.

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Community Commitment

We've been part of Dallas since 1999. This is our home too, and we take pride in protecting the people and businesses that make it thrive.

Customer Testimonials

Hear It Straight From Our Clients

Don't just take our word for it. See why Dallas families and businesses have trusted Princeton Insurance for over two decades.

Better Coverage Is Just One Conversation Away

You deserve insurance that actually fits your life and a team that explains it in plain English. Let's find you better coverage at a better price.